Regulation D overview
Safe harbor from §5 Securities Act registration. Three active rules in Reg D:
- Rule 504. Offerings up to $10M/year. State blue-sky rules apply. Rarely used for real estate.
- Rule 506(b). No solicitation permitted. Up to 35 non-accredited sophisticated investors + unlimited accredited. Self-certification of accredited status.
- Rule 506(c). General solicitation permitted (website, podcast, mailing list). ALL investors must be accredited AND sponsor must "take reasonable steps to verify."
Accredited investor (post-2020)
- Individual income ≥ $200k last 2 years (or $300k joint with spouse)
- Net worth ≥ $1M excluding primary residence
- Series 7, 65, or 82 license holder (added Dec 2020)
- "Knowledgeable employees" of private funds
- Entities with $5M+ in assets
- Family offices
- SEC/state-registered investment advisors
506(b) — the quiet offering
- No general solicitation. Cannot advertise publicly. No website, no podcast mention, no mass email.
- Pre-existing relationship. Investor must have substantive prior relationship with sponsor before investment invitation. 30-day "substance" rule sometimes cited but not a bright line.
- Up to 35 non-accredited. But non-accredited must be sophisticated (knowledge and experience) and receive additional disclosure package.
- Self-certification. Investor self-certifies accredited status on questionnaire. Sponsor doesn’t verify.
506(c) — the open market
- Full marketing permitted. Public website, podcast, social media, email list, billboard. JOBS Act 2012 liberalized.
- 100% accredited. No non-accredited allowed. Ever.
- Verification required. Reasonable steps per SEC Rule 506(c)(2)(ii):
- Review tax returns (income method)
- Review bank/brokerage statements (net worth method)
- Written letter from CPA, attorney, licensed broker-dealer, or RIA confirming accredited status
- Third-party verification services (VerifyInvestor.com, AccreditedLink)
- Verification renewed periodically. For repeat investors, 5-year re-verification typical.
Form D and blue sky
- Federal Form D. Filed with SEC EDGAR within 15 days of first sale. Notice filing only — not approval. Covers offering details, sponsor info, compensation.
- State blue-sky notice filings. File in each state where investor resides. Filing fee $100–500/state. 15-day window typical.
- Missed filing. Late Form D doesn’t disqualify Reg D exemption. Late state filing can trigger state investigation.
Bad actor disqualification (Rule 506(d))
Anyone with certain prior disqualifying events in last 10 years cannot use Reg D 506:
- Felony securities or fraud conviction
- SEC enforcement action (cease-and-desist, disgorgement, suspension)
- State securities regulatory order
- Postal Service false representation order
- Final order of state securities/insurance/bank regulator (specific enumerated conduct)
Disqualification extends to: sponsor, directors/officers, 20%+ beneficial owners, general partner, promoter. Background checks essential before offering.
PPM structure
Private Placement Memorandum — the master offering document. Standard sections:
- Executive summary
- Offering terms (amount, minimum investment, use of proceeds)
- Property description
- Market analysis and business plan
- Sponsor background and track record
- Financial projections (pro forma, IRR, equity multiple)
- Capital structure and waterfall
- Risk factors (required extensive)
- Management and fee structure
- Regulatory and tax considerations
- Subscription agreement
- LLC operating agreement
- Investor suitability questionnaire
Typical PPM: 60–150 pages. Drafted by securities attorney ($15k–50k typical).
Crowdfunding alternatives
- Reg CF. $5M cap/year. Non-accredited permitted with limits. SEC-registered funding portal required (StartEngine, Wefunder, Republic).
- Reg A+. $75M cap/year Tier 2. Mini-IPO style. More disclosure than Reg D. Fundrise, RealtyMogul use this.
- Intrastate exemption (Rule 147). State-only investors. State-specific crowdfunding rules.
Common pitfalls
- Inadvertent general solicitation on 506(b). Public podcast mention, Facebook post, BiggerPockets forum pitch. Blows 506(b) exemption. Can’t convert to 506(c) without re-opening and verifying all prior investors. Rescission + SEC enforcement.
- Failure to verify 506(c). Taking self-certification on 506(c) offering. SEC enforcement; offering rescission.
- Pre-existing relationship challenge. 506(b) offering to someone sponsor met 2 weeks ago at event. May not qualify as substantive prior relationship.
- Form D late or missing. Doesn’t disqualify federal, but state regulators impose fines or bar future offerings.
- Bad actor disqualification missed. Co-sponsor has prior state securities order. Entire offering disqualified from Reg D.
- PPM misrepresentation. Projection based on unreasonable assumptions. Fraud exposure. Rescission + damages.
- Promoter compensation. Sponsor pays finder fees without broker-dealer license. Broker-dealer registration violation.
- Accredited lapses post-investment. Investor no longer accredited at next capital call. No obligation to redeem, but restrict new subscriptions.
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